New Year, New Me. Cliché? Yes, definitely. Peer pressures push ourselves and get out of our ‘same old, same old’ routine? Well, that’s what we’re hoping for Social Media…
If your company’s Social Media is still not creating the type of customer engagement and sales that you anticipated, then LCA. fully support clichéd statements of change. We have gathered together 5 Social Content Styles that we think ALL brands need to embrace in 2018 to create a more inviting and results driven Social Media presence. But remember, avoid being too ‘In your Face BUY My Product/Service NOW’.
1. Pretty as a Picture
You might be thinking my first point is a big obvious, and I hope you do. It is alarming the number of brands that are still posting content that is pure text. Content posted to any Social Media platform that is just text is in one word ‘Scrollable’. Yes, I may have made this word up but as a Social Media Content Creator and user, I feel like it best describes text only content. Why? Because users (myself included) scroll right over it and don’t give it any attention.
Always ensure any content on Social Media, whether is be a standard post, event, offer, competition etc, has an image attached to it. Now we have demanded the pictures to be present, you may be wondering “but what kind of image do I include?” The answer – High Quality, Personal, Branded and Relevant. Below is a great example by a local brand who have ticked off all the elements of an engaging Social Media Post.
Did you know that people around the world are posting 75% more videos to Facebook than they did a year ago? This is because videos are high preforming and are a great way for your brand to put a bit more personality into promotions.
Videos are a great opportunity for you and your team to get creative with your brand while sharing unique content with your current and potential customers. Styles of videos that get usually get higher levels of engagement and really strike up audience interest are humorous/ joke videos, tutorials, or high quality ‘real life’ promotional videos. An example of this is this video by the Merchant Hotel Belfast. This video was a promotion of the different things to do at the hotel during Christmas, but they disguised it as a fun video of their team getting ready for Santa Visiting.
It may seem like competitions are all over Social Media, and it is no surprise that giveaways and the chance of winning a prize gets people interacting with your post. BUT the real ROI only works on competitions that are relevant to your brand. If you are a retail brand, give away vouchers for your store, products or a personal shopper experience – not a meal for two at a local restaurant. This means you are actually promoting products or services that are relevant to you.
You never know, someone may see your giveaway and want the product that much that they come in and buy it anyway (we are speaking from experience!) Here is an example by Irish Jewellery company Argento. To celebrate the 20th Anniversary of their brand they were giving away £500 to spend at Argento with a hashtag #ARGEN20. Was it a popular giveaway that resulted in high? Yes. Does it promote the longevity of the brand and offers that they have in store and online that most likely resulted in sales? Yes!
Offers are great and engaging Social Media Ad Content, and this is usually down to one thing – a marketing term called ‘ Sense of Urgency’. When your current and potential customers are reached by an offer, it should be made clear that it is a ‘Special Offer’ and won’t last forever. Another element that should be included in an offer, and all Social Media posts for that matter, is a clear Call To Action. Placing a Call To Action at the end of a post (and especially an offer) is important as it gives your customers a clear direction of how to avail of the offer.
Facebook has now created specific buttons for CTA’s and these include ‘Buy Now; Learn More; Click Here; Call Us Now; or Sign Up.’ This allows you to insert either a link to your website which takes the customer directly to the buy page, a chance to call you or input their information. A great example of a successful Special Offer post on Facebook is this by the Galgorm Resort & Spa. They were promoting a special, LIMITED offer for an overnight stay and meal, which was an online exclusive. This post received huge engagement levels and most likely sales. To be honest, I’m sorry I missed out on this one… everyone could use a spa day now and then!
5. Humour and Personality
Humour is an effective way to add a bit of personality and a more light hearted feel to your brand’s Social Media. Brands big and small use humour to inject a more ‘Social’ feel to their Social Media and it has been effective for many brands in making them more approachable and likeable. You need to ask yourself what makes your product/ service different from your competitors – what is your USP? This could be many things, but one of the most effective for earning attention and customers through Digital Media – Brand Personality.
No matter how technical your product or service may be, becoming more relatable and approachable to customers is usually a good thing. An industry who have really dove into Brand Personality and Humour to attract new customers, Banks. Halifax have teamed up with big 90’s cartoon characters to create humorous ads to attract customers in there 20’s and early 30’s. These are the people who are now taking out mortgages and opening savings accounts but they are also the ones who grew up watching Scooby Doo. An example of a successful Irish Brand that regularly used humour on their Social Media are Boojum.
Team LCA. are a creative team who love to work with brands from a mix of industries. Some of the industries we currently work with include Food, Media, Property, Retail, Recruitment, Technology and more! We specialise in Social Media Audit, Content Creation, Online Ad Creation and Management and Marketing Strategy.
If you would like to have a confidential chat about the opportunities for your brand, drop us an email or a call us.
📞 – 028 9023 2585
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