Are you aware of the 7 Deadly Sins of Social Media? You should be… Social media is no longer a choice, but a necessity for all businesses. Customers expect a social media presence, and it can be considered minimal to just have one platform. This is now considered common knowledge as 91% of retail brands use two or more social media channels! With social media being at the forefront of digital marketing activity, why do so many still commit social media sins?! From posts we regret to not posting at all, we are going to take you through the 7 deadly sins. You’ll be transformed into a social media saint before you know it.
- PRIDE- DON’T IGNORE NEGITIVITY
Social media is a great way of opening up conversation with social media users, and online word of mouth can often be the best form of advertising. However, not all social media communication is positive, and at times we can find ourselves on the end of negativity from the general public – that of which should NEVER be ignored, such as reviews left on your page. Letting this go unmanaged may result in it gaining more momentum. Monitoring your social media activity and reacting quickly to any negativity the correct way is ultimately good customer service and a quash tactic for any unsavoury comments on your page.
2. ENVY – DON’T HATE ON THE COMPETITION
There is nothing wrong with a bit of healthy competition, but don’t be tempted to cut them down! Always remember the old cliche – ‘Be social’ with your social media platforms and interact with everyone – not only your followers but your competition too. Positive interaction with your competition could turn their followers into yours and it is also a great way to monitor competitors… *This really works!*
3. WRATH – NEVER POST IN ANGER
Between online trolls and controversial presidential elects, it is easy to get worked up in todays crazy world. However it is important to not take out your frustrations on social media. Reacting to current events when appropriate is great for engagement, and can give your brand a voice. But it is important to react in the right way. Unless it is fitting with your brand, do not to create controversial or antagonising content on your social media as it could get you attention for all the wrong reasons! A prime example of this is when one of the people who managed Microsoft’s Twitter account dissed conservative talking head Ann Coulter from the Microsoft account. The outcome? They ended up having to publicly apologise. Swiftly moving on…
4. GLUTTONY – DON’T JUST CRAVE THE NUMBERS
As 2016, there are 2.3 billion active social media users. This can cause us to often obsess over our number of followers, page likes and the amount of views we receive. It is important to note that by having a significant following on your social media platforms will boost your presence organically, it will also aid your credibility. (Is your page verified?) Once you have the numbers – it is vital that you don’t pause or even worse, stop your social media efforts. Be in tune with your audience, whoever and wherever they are. Think human to human. Engage and reward, then reap the benefits of social media marketing. It’s not about the big bang, it’s about constant responsiveness! Remember, as easily as they clicked ‘follow’ …they can click ‘unfollow’.
5. LUST – ACCEPT IT’S JUST NOT MEANT TO BE
Interacting with a broad scope of users on social media is a good way to increase your followers and activity. But it is important to remember your brand personality and not to interact with social media activity that doesn’t fit with your business. Don’t blindly jump on a bandwagon… it could be seen as meaningless content by your existing followers and overall, damaging for your brand. Fast Food giant McDonald’s planned a social media campaign that would hopeful inspire people to visit memory lane. Mood: nostalgic. Scene location: McDonald’s. Result: Jokes about obesity and dog food. Indeed, #McDStories – when a Hasttag became a Bashtag, was a huge success, but not in the way they had hoped. In a matter of seconds, their Twitter profile was filled with horror stories from customers and ex-employees alike. McDonald’s had to remove the hashtag after only two hours. A week later, however, everyone was still using the abandoned hashtag.
6. SLOTH – DON’T BE LAZY WITH YOUR ACTIVITY
Creating a social media channel and leaving it dormant is no longer an option. There are 1 million new mobile social users everyday, meaning they are active 24/7! Users are constantly searching for new content and interacting outside of the normal 9-5 working day. As a business, your social media activity should fit in with your followers schedules, not your own. With social media management collaborators, such as Zaapt (that’s what we use here at LCA) gives you the ability to create, collaborate, plan and schedule all of your Facebook and Twitter posts in advance. You’ve no excuse not to keep up with the demand for regular, everyday content. Always remember – Content is King, Amplification is Queen…
7. GREED – ADVERTISING SOLUTIONS ARE THERE FOR A REASON… USE THEM!
You also need a catalyst to drive lots of traffic and engagement to your post. This is what we call amplifying your content. This is where Facebook, Instagram and Twitter promoted posts come in. LCA optimises each promotion with our Optimised Paid Social (OPS) platform. Don’t be greedy with your online marketing spend. Advertising solutions are there for a reason – use them. Wisely. Last year social networks earned an estimated $8.3 billion from advertising. Why? Because it works! Facebook is one of the biggest beneficiaries as advertisers, agencies and brands move money away from TV, press and radio to the internet and mobile platforms. In a nutshell, OPS will ensure that your message is seen and heard by the people who matter to you most – your targeted audience.
If you really want to ensure that your social media marketing efforts are saint-like, reach out to LCA here.